Always On the virtual fair

always on virtual fair

Always On the virtual fair of TheOneMilano that allows buyers and exhibitors to meet between the digital world and reality

TheOneMilano launches on the occasion of the next edition of the September exhibition ALWAYS ON. 

Always On is a virtual platform, meeting point between visitor and exhibitor where you will see and select the items that will be present in the stands more simple and effective stay in a fair that takes place during a week full of events: the Milan Fashion Week.

No sales action will be concluded through the platform for which the physical presence at the event will be essential to place orders.

“TheOneMilano focuses on exhibitors’ products – says Elena Salvaneschi, General Secretary of the Fair 

We launch this platform to allow exhibitors to upload the fashion proposals that best represent them, encouraging buyers to access the content of the fair, even remotely, so that the commercial phase is facilitated. The collections on the stands are selected through a precise scouting work done by our Secretariat and our consultants, so that the product itself is the speaker indeed, with its quality, the work carried-out to make it, the materials used for, the working and production techniques employed. We have added to our expertise the digital division, as a reality today impossible to be overlooked.

With this project we wanted to break the temporal-space patterns and provide information both on the purchase and on the collections in terms 365/24/7 “.

The platform was created with the contribution of the Regione Lombardia and comes to life through a specially developed software.

The front-end allows an intuitive navigation in which the buyer will perform the search in the first instance for macro categories and then refine it more through easy specific tools.

The back-end, following the same logic of the front-end, will allow the exhibitor to decide which and how much information to insert regarding his product.

“The exhibitors’ digital collections will be presented in a reserved area of the TheOneMilano website, to which only the buyers accredited by the organizational secretariat have access – continues Elena Salvaneschi – Our intention is to make this platform a real marketing tool.

Every six months we will give exhibitors a report of the queries on their profile and their products, so that they can direct their commercial actions: for example if the company has received peaks of interest from Korean buyers and overcoats, it will be for her more objective to decide to find an agent or to participate in the missions in the different countries, which we will propose through the collaboration with the Ice agency and which are already being studied. “

This new virtual and real world of TheOneMilano will take place from 21st to 24th September at FieraMilano.

Here below the maps to find the fair

To know more about TheOneMilano and Always On 

All photos:

Congratulation to Elena Salvaneschi for this new project idea, really innovative and futuristic as her unique vision.

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