Why don’t fashion magazines ever deal with what furs are made of?

The titles that I read on fashion magazines sometimes make me cringe.

A few days ago I was on the train I was going to Milan . Opening Velvet, a famous Italian fashion magazine, I found two beautiful pages rich of fur coats with titles of this type : Eccentric , spectacular, explosive, fur the incarnation of the most garish excess, perfect to dare without half measures.!

EXCESS, DARE, INCARNATION …. are all too violent adjectives that in my opinion transmit a negative message.

I think that only people that know and use fur should write about it.

The women that wear fur for sure don’t have this retrograde conception that dates to the dawn of the time.

Fur is heat, softness, sensuality, lightness ,protection, luxury …

And for you ? What does fur mean?

But what left me perplexed is not the title or the adjectives used but the fact the most of the journalists do not deal the argument .

This is the description in fashion magazines : Fur coat . stop Fur jacket . stop

Not that I want to speak ill of Velvet also because the article in question was only a summary of trends however I would wrote two explanatory sentences.

In the last years in the fur world a lot of things have happened to be clear : use of different skins, special processes ,lengths , colours… but no magazine including the most important ever spoke about it. Why? I think it was wrong because people would know what fur coat are made of and learn to recognize them.

Often in the shops I hear people asking the seller “Sorry? Could you explain to me what kind of fur it is?”

Perhaps it is a banal fox collar but unfortunately the lack of information prevents them from recognizing even the most well known ones.

The funny thing is that this happened in Italy really where we are famous for working leather and fur …

Why we don’t value what we do anymore?


Miao Miao

Lady Fur

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  • Brava Samantha svecchiamo la concezione della pelliccia .
    Io lavoro in un negozio, vendo pellicce e ti posso assicurare che le mie clienti la pensano esattamente come te .
    Le donne di classe non indossano la pelliccia per eccedere e ostentare . La pelliccia è delicata , morbida ….

    La comunicazione da parte dei media continua a essere sbagliata e negativa .
    Meno male che ci sei tu .

    Un saluto da me e i miei colleghi complimenti ancora per il video.
    Sei favolosa.

    ps: Noi siamo a Cannes nel caso volessi venire a trovarci ti mando l’indirizzo via mail.

  • Well actually is this ‘trending’ in more aspects of life.
    For Italy it is kind of strange common people don’t know what sort of skin they see.
    It’s quite common to get a mink from your husband, for as far my knowledge goes on the Italian culture. And furs in general are accepted there.
    But it is trending in also food and other clothing. Most kids don’t even know how pickles come in the jar or where the meat comes from. What does it matter, you can buy it in the supermarket. Even eating a fish starts with catching it and well, let’s keep it nice… process it for consumption.
    In general we get disconnected from nature and the big industries profit from that fact until in the end, there is nothing left to profit from. Even synthetic clothing are a derivate of oil products and the environmental load mostly unknown. But hey, you can better wear synthetic clothes than fur right?


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