Fur Excellence in Athens 2016 fur strategic greek fair


Fur excellence in Athens 2016 : positive results at the closing of “Fur Excellence in Athens” 2016, that was held  from 31 March to 3 April in the most modern exhibition centre in Greece, the Metropolitan Expo.

Despite the critical moment that the fur industry is going through, the Athens fur closed with optimism.

Lady Fur certainly could not be missing on this special occasion.   Last year she made a cool video about Fur Excellence in Athens 2015 edition click here to watch it let’s discover the fair in detail:

The exhibitors

The exhibitors were internationally recognized brands, mostly coming from the Greek industry.

The visitors 

The visitors, up compared to last year, came from all over the world, with a wide participation above all from Russia.

According to the stats, the international visitors came from:

  • 75% Russia
  • 10% Ukraine
  • 5% Korea
  • 4% China
  • 6% other states


Sales and orders were up compared to last year, above all during the third and fourth day.

More than 2120 people took part in the fair, the buyers were above all international coming from Ukraine, Siberia, Azerbaijan, Belarus, Latvia, Russia etc.

Buyer orders were also up coming from Korea and China.

The downward trend of prices certainly positively  influenced domand, increasing orders.

The inauguration and the show Fur Excellence in Athens 2016

The  31 March was illuminated by a glamourous gala evening and shows in one of the most prestigious buildings in Athens, the splendid Zappeion.

More than 500 guests admired the creations of the 16 most recognized companies, both for techniques and for style.

In addition during the fair a real model  fur laboratory was set up, where students were able to follow the very successful “Discover Fur Excellence” workshop.

This year I was nominated member of the jury that had the opportunity to evaluate young talents in the Designers’ Competition for young Greek designers, organized by HAF (Hellenic Association of Furriers) and sponsored by NAFA.

Young talents full of enthusiasm and energy, that we will certainly hear spoken about again.



fiera della pellicceri agreca
Lady Fur judge of the Fur Designers Competition sponsored by NAFA

Last year Lady Fur did a cool video about the greek fair Fur Excellence in Athens click here to watch it 

fur blogger lady fur welovefur

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