Pure Femininity : fur

That is the first concept that comes to my mind when I think of fur, what it is, what it represents and has always represented throughout history.


Four days ago, exactly 17 April 2012, in Milan,  I met  Vladimiro Gioia. It was so exciting talking with him I didn't want to leave. In a few hours he told  me his story that can best be defined as a fairy tale in FUR..

At only 17, his passion lead him to work day and night in his parents' fur laboratory and at 19 he started his adventure with Valentino, launch pad for other collaborations with super famous brands. >> READ MORE